Home Strategic Planning Report and Recommendation
2012 GCBA STRATEGIC PLANNING REPORT AND RECOMMENDATION
I. STRATEGIC PLANNING PROCESS
The Genesee County Bar Association embarked upon a strategic planning process beginning in June of 2011, working with State Bar Director of Research and Development, Anne Vrooman. Ms. Vrooman, through a series of discussions, assisted in identifying the various methods by which the GCBA could obtain valuable input from its membership, as well as non-members and objective data that would inform and develop the strategic focus areas in which the GCBA would like to prioritize its energy and resources over the coming three or more years.
The strategic planning process used the following methods by which to collect the information used by the Strategic Planning Committee to develop the strategic focus areas:
II. OVERVIEW OF THE STRATEGIC PLANNING COMMITTEE'S DISCUSSIONS
The Strategic Planning Committee convened at 8:30am on February 17, 2012 and, with the assistance of Facilitator, Anne Vrooman, reviewed and discussed the various documents of information reflecting the comprehensive input that had resulted from our planning process. Among the topics, factors, issues and concerns the Committee discussed were:
After discussing the information gleaned from the strategic planning process the Committee began crystallizing the specific STRATEGIC FOCUS AREAS it felt the membership's input had identified as priorities for the Association to pursue over the next three plus years. The Facilitator had the Committee review the GCBA's 2006 Strategic Plan and reminded the group that new focus areas do not replace a prior strategic plan but serve as an overlay to an existing strategic plan. New strategic focus areas provide the organization with a fresh and renewed perspective on pre-existing goals while establishing a new vision with newly articulated priorities.
The following page captures the 2012 Strategic Focus Areas for the GCBA as developed by the Strategic Planning Committee.
2012 - 2015 GCBA STRATEGIC FOCUS AREAS
The Strategic Planning Committee determined that in order for the GCBA to remain relevant to its membership and this Greater Flint Community it must periodically examine its goals and redefine its priorities. Having done so, the Committee recommended to the GCBA Board of Directors the following Strategic Focus Areas as priorities for the GCBA over the next three years. At a regularly scheduled meeting on March 15, 2012 the Board of Directors approved the 2012 - 2015 Strategic Focus Areas.
VALUE ADDED DRIVERS: Additionally, the Committee identified the following two value added dynamics that serve to enhance, drive and deliver outcomes on every Strategic Focus Area initiative and should, therefore, be identified, developed and included as part of every successful project:
The Committee underscored the necessity of intentionally creating greater opportunities for socializing among the membership, working to make participation easy, comfortable, accessible, and inclusive, whether it is at our monthly membership meetings or evening events.
PRIORITY FOCUS AREAS
1. Attracting and Retaining Membership
Identify and implement strategies to promote the benefits of belonging to and actively participating in the GCBA, including social, educational, leadership, and networking opportunities that will attract, assist in recruiting and retaining Members.
2. Affiliate Membership
Actively seek an all inclusive membership that reflects the comprehensive community of legal professionals in Genesee County by creating an Affiliate Membership opportunity to paralegals, legal secretaries, judicial secretaries, court clerks, court administrators, court reporters, legal support staff and persons retired from such positions through a change in our bylaws. Provide opportunities for Affiliate Members to work with Attorney Members on issues, initiatives, seminars, social events, as well as professional development educational opportunities specifically designed for Affiliate Members. This is an initiative that is already being done in a number of bar associations, including the SBM.
4. Increase Visibility of GCBA, thereby Increasing the Value the Public places on Local Attorneys which results in Increased Use of Local Attorneys
Use a variety of methods and proactively identify and implement opportunities to increase positive GCBA brand recognition that will serve to educate the public about the broad expertise and experience they will obtain by using local Attorney Members.
Continue to create and provide quality educational opportunities of all kinds for our Members and the public that is consistent with a GCBA reputation and brand as the 'go-to' Association for high quality legal expertise.